Independent musician "Tom MacDonald" outperformed major label artists and managed to sell 150,000 copies of his album - ON HIS OWN!
Do you want to learn the cutting-edge music marketing strategies used to achieve this kind of success? Do you want to discover you how to gain more exposure, build a dedicated fanbase and make a living from your music? Many fellow independent musicians managed to achieve success by leveraging the tools and systems we nowadays have at our fingertips. Are you ready to take your music career seriously, too? Then let's talk!
Case Studies, Results & Testimonials:
THERE’S NO DEBATING IT - Being A Musician Is One Of The Most Exciting Careers In The World
As a musician you inspire people with your songs while making a living through your art. For millions of people making a living as a musician is the ultimate dream. And it has never been easier to achieve that dream than it is today!
We are living in the greatest times for independent musicians ever. The ability that you have right now to go online and get your music in front of millions of people is unparalleled. You have access to thousands of potential new fans that are just a mouse click away.
What does Ed Sheeran, Justin Bieber, The Weeknd and many other famous musicians have in common?
They are all world famous stars and were all discovered on Social Media!
There are so many well-known artists that have started their careers by leveraging Social Media and smart online marketing methods. Now it’s your turn! But...
...Most Musicians Struggle And Never Make It, Because They Work On The Wrong Ends.
It’s sad to see so many talented musicians out there that make the same mistakes over and over again...
But this is NOT how it works anymore! Times have changed…
THE MOST VALUABLE LESSONS AREN'T TAUGHT... THEY ARE EXPERIENCED.
This is a very familiar story to me, because I’ve been there. My first band failed as we couldn't grow our fanbase even though our music was pretty good and we won several band competitions back in the days.
We spent a lot of time, money (over 15,000€) and energy recording an album and booking shows... the result... we sold just a few albums and had mainly our friends and families as fans.
Eventually we split because we made the same mistakes most musicians make again and again…
But it all changed after I decided to take action and learn how to properly promote my music.
First, I started working in the Music Industry at Warner Music Germany. There I got insights into how big names like James Blunt, Bruno Mars or Biffy Clyro were being promoted and monetized. I also learned about the differences on how smaller local artists are promoted in comparison to the big stars.
I even had the honor of working with and learning from some of the biggest names in the music industry in Los Angeles, including Randy Jackson (Grammy award winning producer and American Idol judge) and Walter Afanasieff (Grammy award winner and producer of Mariah Carey, Leona Lewis, Celine Dion and many more).
There I gained further knowledge about what it takes to actually make it as a musician nowadays.
I also spent countless hours studying modern marketing strategies and the opportunities of digital platforms for independent musicians. I even hired a mentor in order to fast track my results.
From ZERO To 1 MILLION Views
In Just 10 Months
Fast forward to today… I have a fanbase of over 500,000 followers across my channels and over 50 MILLION views on my music videos.
I get invited to TV shows and I travel around the world to play shows in even far away countries such as China, Taiwan or Singapore.
I am endorsed by some of the biggest brands in the industry AND I make a full time 6-figure living from my music - living the life I always dreamed of.
Now I’ve put everything I’ve learned during my career as a musician into an easy to follow framework that anyone can follow.
It shows you the way to growing a large fanbase online and reaching a 6-Figure Income as a musician.
BUILT FOR FAST RESULTS
Join the FanbasePRO Program and boost your music marketing and promotion skills by following a different but proven concept that brings real results - FAST.
Successful Musician VS Musicians That Fail
(Your Music Is Only Part Of The Equation)
What makes or breaks your career as a musician is how well you market yourself and your music to the right people - people who’re likely to enjoy and appreciate your music. Even if it’s super nichy, every genre still has its audience. The key is to find that audience. You need to find your audience, your potential superfans, and put your music in front of them.
The new way of smart music marketing enables you to do just that.
HERE ARE SOME RESULTS
Here are a few examples to give you an idea of what's possible with a proper music marketing strategy:
In this example, you can see the effect of optimization and growth strategies on a YouTube music video. After implementation, we saw an increase from 2,000 views per day to over 7,500 views per day.
In these screenshots, you can see the impact on streams and streaming revenue of a new single.
Here, you can see that this artist was able to increase their revenue by almost 500% in just one month after implementing the monetization strategies.
Note: This artist had less than 15,000 followers during that time! The size of your fanbase does not necessarily correlate with the income you make - it's all about the fan / artist relationship, the offer(s), the funnel and marketing.
Join The Movement of Smart Independent Musicians and Grow Your Fanbase Automatically, 24/7
"You're awesome, Tobias. Super clear, knowledgeable and helpful in your videos."
"I’ve just gone through the whole program and it’s excellent."
"I've gone through the whole program already and have to say that you made a really great program. I optimized and re-uploaded my band's video. Results are really great. Within a month we have more than 30k views, more and more comments, likes etc."
Glasspop's views actually increased to even over 50,000 within a month!
(This has mainly been achieved by implementing growth strategies)
NOT investing can cost you much more money in the long run. This is known as "Opportunity Costs."
Opportunity costs refer to the potential benefits that are missed out on when choosing one alternative over another. This is a crucial concept in economics and can easily be overlooked if not properly considered. By understanding the missed opportunities that result from choosing one investment over another, better decision-making can be achieved.
Even if you decide to go it alone, you'll miss out on the difference that you could have made by working with proven systems from someone who is already where you want to be. For example, an album launch might seem successful, but with a proper framework and knowledge, you could have made 20K or 50K instead of just 10K.
The program will also save you a lot of time that you would have spent trying to figure everything out on your own and making mistakes that could have been avoided by learning from me. For the enrollment fee, you'll gain access to all my knowledge, strategies and even get personal coaching to experience an increase in fans and income in the future. This is the FASTLANE!
The question now is: Are you willing to take that step forward or prefer to stay where you are? A small decision and investment can make a big difference in the future due to the "Accumulation Effect," also known as the "Matthew Effect of Accumulated Advantage.
Tobias Rauscher is a solo acoustic guitarist and music marketing expert from Germany.
He has a wealth of experience in the music industry, having worked at Warner Music and successfully promoting his own music. He has been able to make a full-time living as an independent solo musician, earning endorsements from some of the industry's leading brands and traveling the world to perform live.
Now he has made it his mission to teach his strategies to fellow independent musicians.